Multi-channel outbound across cold email, Meta Ads, and B2B prospecting — built from scratch into a repeatable monthly system.
Meta Ads
Cold EmailHouse of CRM had the expertise and the client results, but no structured system for generating new B2B leads. Growth depended on referrals and word of mouth — useful, but not predictable.
The goal was to build an outbound engine that could run every month without starting from zero each time.
Defined the ICP, sourced and verified lead lists, and stood up a cold email system with proper deliverability and sequencing.
Added paid demand on Meta to capture inbound interest alongside the outbound motion, rather than relying on one channel alone.
Packaged the whole system — lists, sequences, creative, reporting — into a monthly cadence the team could run without rebuilding it each time.
ICP-targeted sequences with verified lists and deliverability management, run as an ongoing monthly motion.
Paid demand generation running alongside outbound, built for B2B services rather than consumer-style targeting.
Ongoing list-building and qualification to keep the pipeline fed with the right accounts, not just volume.
The system now generates roughly 300 B2B leads per month on an ongoing basis, replacing referral-only growth with a structured, repeatable outbound engine.
Cold email dies on domain and inbox reputation long before it dies on copy. Get the infrastructure right first.
A strong reputation gets you leads, but not predictably. A system gets you leads on a schedule.
Pairing outbound with paid meant the pipeline didn't live or die on a single channel's performance.
Alongside House of CRM, we've run lead generation and campaign execution for FundLights, a FinTech platform, with audience strategy built specifically around reaching CEOs, CMOs, CFOs, VPs, and founders.