Before starting Demand Xpress, I ran demand generation in-house at Phillips Machine Tools, working across its portfolio of global precision machining brands — including Haas Automation and Hermle — on Google Ads, Meta Ads, and WhatsApp/email automation for industrial buyers. Over 2022–2023 I scaled qualified leads from 58 to 393 a month, took CTR from 2.34% to 9.32%, cut cost per lead by 50%, and the campaigns contributed to roughly $5M in machine sales across 90+ units sold from 200+ sales-qualified leads. I also built B2B SaaS demand generation at PostGrid, a Canadian direct-mail automation platform, contributing to roughly $10M in pipeline and $2M in closed revenue there.
That's where the operator mindset came from: understand the business and the buyer first, then build the channel strategy — not the other way around.
I started Demand Xpress to bring that same rigor to growth-stage companies, across manufacturing, SaaS, fitness, and education — without the account-manager layers that slow most agencies down. I run it with a small, senior team: Ajay Taru leads paid media execution across Google, Meta, and LinkedIn, and Durga Vyas tracks funnel health and lead quality to keep campaigns honest. Meet the team →
"Krishna has a remarkable aptitude for demand generation, particularly through email marketing and paid advertising. His ability to craft compelling campaigns has consistently driven high-quality leads and conversions. He possesses a deep understanding of audience segmentation, A/B testing, and performance analytics, ensuring our marketing efforts were always data-driven and effective. Beyond his hard skills, Krishna is a phenomenal team player — his dedication and commitment are unparalleled."